Interview
The New Frontier of UX/UI Design: Interview with Andrea Tempesta
2025-08-29

For our DEEP DIVE column, we had the pleasure of speaking with Andrea Tempesta, UX and UI Designer at Dot Beyond. A creative with a technical soul, Andrea takes us to the heart of digital design, navigating algorithms, accessibility, and the challenge of creating experiences that are truly within everyone’s reach.
Andrea, introduce yourself and tell us about your journey. How do you contribute today to Dot Beyond’s UX/UI solutions?
My journey started with a joystick: a genuine passion for technology that soon merged with art and design. After attending the Academy of Fine Arts, I deepened the technical side with courses in web design and front-end development, aiming to combine creativity with practicality. I started as an all-round web designer – handling branding, interfaces, and code – collaborating with major brands such as Fater, E.ON, and Luxottica, developing a comprehensive vision that spans from visual design to technical implementation. Today, at Dot Beyond, I focus on UX and UI design, with a particular emphasis on design systems, accessibility, and usability, making user experiences ever clearer, smoother, and more inclusive.
What has been the most stimulating technical or design challenge you’ve faced on a project?
The most stimulating challenge was building a complete and accessible Design System. It wasn’t just about creating components or guidelines, but about generating a shared vision that aligned aesthetics, functionality, and sustainability across different teams. The real innovation was integrating accessibility from the very beginning—not as a post-facto obligation, but as a core value. This pushed me to find a balance between design, technical requirements, and genuine inclusivity, transforming my view of design from pure aesthetics to a solid, adaptable, and living structure.
What are you currently working on?
At the moment, I’m focusing on designing scalable and accessible Design Systems. I see them as “living guides” that evolve with the project, empowering teams and making products more consistent and inclusive. At the same time, I’m exploring AI as a creative and operational support. Artificial intelligence assists me in generating ideas, validating layouts, analyzing behavioral data, and refining microcopy. For me, AI is a true “digital colleague” that enhances the creative workflow and allows me to focus on more strategic decisions.
Looking to the future, what are the unmissable trends that are revolutionizing UX and UI?
There are three major trends reshaping UX/UI:
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Integration between design and development: Designers today are more aware of code and performance, making collaboration more effective.
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Adoption of AI as a design tool: Not just for automation, but to explore ideas, test solutions, and validate concepts quickly, empowering designers without compromising creativity.
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Accessibility by default: It’s no longer a secondary topic but a fundamental part of the process, changing how hierarchies and interactions are conceived.
Emerging from this is the figure of the “design engineer oriented” professional, capable of combining aesthetics, accessibility, and development logic, also thanks to tools like those offered by Figma.
2025-08-29
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