Bulgari

B.ZERO1

Year

2017

What we do

Virtual reality, 3D video production

In collaboration with The Kitchen Production and directed by Kal Karman, we proudly present the 3D movie and VR experience for Bulgari B.zero1 #DesignLegend, the stunning ring designed by the renowned designer Zaha Hadid.

Gold transforms into a metaphor for the designer’s creative journey, emerging from research and inspiration to become a living, fluid masterpiece.

Explore the fashion of the future with immersive technologies

B.zero1 offers an immersive experience. It invites users into the creative process of Zaha Hadid through a dreamlike journey across three iconic settings.

It begins with the Domus, a virtual tribute to the historic Via Condotti gallery in Rome. Next comes the Golden Lake, where users witness the architect’s genius through one of her most celebrated works.

The journey concludes in the heart of Rome, inside the majestic Colosseum.

Unveiling the Magic: The Virtual Journey Behind the Ring Creation

Widgets and 3D animations were meticulously crafted in Virtual Reality using the HTC Vive platform.

B.zero1 VR: The Global Experience Reinventing Retail

Premiered globally at the 2017 summit, the BZero1 VR experience has become a powerful engagement and sales tool, featured in Bulgari stores across the globe: London, Bangkok, Singapore, Kuala Lumpur, Macao, Madrid, and New York.

Let’s find out if it’s a match