Guido La Scelta
Guido La Scelta
Back-end development , UX design, UI design, Front-end development
GuidoLaScelta.com simplifies the comparison of long-term car rental offers, providing complete information and advanced personalization tools.
The website transforms the experience into something clear, fast, and engaging, guiding users step by step in choosing their ideal car.
Project Goals
The project improves navigation and accessibility across all devices, increases engagement and conversions, and makes offer management more efficient.
The introduction of an interactive wizard makes the experience more guided and personalized, assisting users throughout the decision-making process.
Additionally, the platform makes it easy to understand the offers, highlighting the most relevant information to support informed choices.
Design and Solutions
The design follows a user-centered approach, with a consistent and intuitive interface that guides users through the discovery of offers.
The Home Page is optimized with clear headings, restructured cards, and visible call-to-actions, designed to guide users through the car selection process.
The detail pages and search system allow users to easily compare vehicles and quickly find the right car, while the interactive wizard makes the experience more guided and personalized.
Development and Implementation
The project involves significant interventions on both the front-end and back-end. The platform is fully responsive, ensuring optimal performance on desktop, tablet, and smartphone.
The backend is enhanced with a simplified dashboard for managing offers and an automated scraping system that collects and normalizes competitor data, ensuring real-time updates.
The redesign makes GuidoLaScelta.com clearer, faster, and more personalized.
Users can easily find their ideal car, increasing engagement and conversions, while the optimized backend simplifies offer management, turning the platform into a complete and reliable tool for long-term car rental.
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