Bulgari

Snow Globe

Year

2019

What we do

Communication asset

For Christmas 2019, Bulgari wanted to give a special gift to the city of London. At the end of Snow Street, in the heart of Chelsea and Kensington, a visually striking installation was created as a tribute to the magic of the holiday season.

An idea brought to life by Dot Beyond, adding an extra touch of magic to the city, offering Londoners and tourists a unique experience, all in true Bulgari style.

A Dream Come to Life

Who has never imagined shaking a snow globe, watching the snow dance slowly and create an enchanted atmosphere?

The globe, symbol of Bulgari jewelry and its advertising campaign, was designed to evoke magic, dreams, and infinite possibilities.

For this reason, Dot Beyond created a life-sized snow globe, where visitors could enter to experience and capture dreamlike moments.

A Bright Dream in the Heart of London

Inspired by Bulgari’s Dream Maker campaign, the installation transformed one of the liveliest areas of London into a winter wonderland, where anyone could step into a fairytale world and capture unforgettable images.

The scene combined the cinematic charm of iconic films like La Dolce Vita with Bulgari’s signature glamour and joy, offering a visually immersive and truly unique experience.

Let’s find out if it’s a match