Sorelle Nurzia

Year

2023

What we do

Ecommerce, Google Ads, UX design, UI design

Sorelle Nurzia is a historic Italian confectionery brand, founded in 1835, known for its artisanal production of nougat, panettone, pandoro, and other traditional sweets.

The company approached us to refresh its digital presence and strengthen its e-commerce, maintaining the brand identity while making it modern and accessible. The website becomes a bridge between tradition and innovation, designed to showcase products and support online sales.

Goals and approach

The work focuses on restyling the e-commerce interface and navigation, enhancing readability and product visibility.

Built on WordPress and WooCommerce, the platform allows easy management of products, orders, and content, with secure online transactions.

It is also ready for international markets with a multilingual system using Google Translate, automatically switching language based on IP or browser.

Clear and accessible experience

The redesign moves the interface from dark to light, with updated fonts, sizes, and color palette to make navigation clearer and more comfortable.

The homepage is reworked to enhance accessibility and highlight product pages, guiding users through the catalog and supporting purchases efficiently.

Marketing and visibility

Integrated Google Shopping and Google Ads – Search Network campaigns help boost product visibility and support online sales, strengthening the brand’s presence and reach in a competitive e-commerce market.

Looking forward while honoring tradition

Sorelle Nurzia looks to the past, proud of its long history and artisanal expertise, while embracing the future with a modern e-commerce platform.

They chose us to combine their heritage with digital innovation, creating a site that reflects the brand’s tradition and supports growth in the online market

Let’s find out if it’s a match